It was announced today that BioSteel would be entering a multi-year deal with the Philadelphia 76ers, making the sports hydration company the official sports drink of the franchise. The company will also serve as a partner of the Philadelphia 76ers Training Complex, and the presenting partner for 76ers Training Camp, which begins next week.
The multi-year agreement includes prominent BioSteel branding at all upcoming 76ers home games, in addition to branding at the team’s training complex in Camden, New Jersey. The company’s logo and branding will also be featured on coolers, cups, bottles and towels on the sidelines. Furthermore, as an official partner of the 76ers Training Complex, BioSteel will be providing an in-house hydration station featuring a branded fridge stocked with their sugar-free sports drink in an eco-friendly tetra pak and additional unique branding.
The Partnership looks to put Philly at the forefront of sports drink innovation.